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SEARCH ENGINE OPTIMIZATION TIPS Establishing a good web presence is becoming a vital aspect for more and more businesses and services. Head positions in the search results mean more traffic to your website and is often more effective than the expensive paid ad spots. Attracting visitors this way is a competition where only the first 10 win. Let’s face it - on the 5th or on the 10th page in the search results won’t make a big difference. If you want to draw effective traffic to your website through the search engines (SE), you must be on the first page for the searches your targeted visitors would choose. Focusing on the right key phrases and learning from the competition is often all you need for a prominent and effective web presence. There are many companies that will readily offer you SEO services and you might be surprised by their low rates. But before passing all the web presence responsibility to someone else, just think for a while. If what they offer is really effective, and if being on the first page is as simple as paying $100, why wouldn’t all your competitors pay $100 too and be on the first page like you. Be realistic, if SEO is profitable for you, it surely is for your competitors too, and most probably it won’t be as easy as paying once for this service. When it comes to SEO, there are principles you can follow that will surely improve your positions on most of the SEs. You should never forget, however, that this is not what would profit you. You need a high-targeted traffic to come through your prominent ranking. Optimizing a website for one search engine is not a piece of cake, much more for many SEs. That is why I’ll concentrate on the most popular SE - Google. The first, and the most important thing, you should do is to determine the keywords and the keyphrases relevant to your website. The key words and phrases can be divided in several groups based on the traffic they’d draw: 1. Forget It – that is how I call words/phrases that are used too often and in different contexts. The fact that you read this SEO Tips page tells me that your chances for head positions for these keywords are not good, at least for the coming 2-3 years. If you take it really seriously to prove me that I’m wrong, and in one way or another, achieve head potions for these words, you will be very disappointed to see how low targeted traffic you receive. Have a try with some of these suggestions and see what kind of websites come on the first page of SE search results: home site search how to search 2. Doesn’t Make Sense – You can easily achieve first place for the keyword “ethylenediaminetetraacetates” if you concentrate your website around this word. However, this won’t profit you much, as the chances for someone to search for this word are far from good. Here are more examples like this: epersonalization earlyindicator nedstad 3. Let’s Do It – These are the words and phrases that will reward all your efforts and draw the targeted traffic you want. Most probably, the high-ranked pages for such searches have well optimized content and you can learn from them. Examples of such phrases are: instructions teaching village israel fixed Try your own key phrases and see what group they belong and how you can optimize your page content for them. Please be patient, the analysis may take up to a minute. |
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19 October 2005